Marketing Group's Chair & Deputy Chair
Chairing the National Marketing Managers Group is Sophina Jagot, Marketing & Audience Development Manager: At-Bristol
Sophina Jagot, BSc (HONS) ACIM
Sophina is a CIM-qualified marketing professional with nine years of marketing and PR experience with a specialism in project planning, and digital marketing.
After completing her degree in Psychology, Sophina worked as a Telemarketing Supervisor for Siemens' Communications, where she managed a team of telemarketers and ran Siemens' B2B telemarketing campaigns.
After leaving Manchester, she went on to work for the University of Bath Students' Union (BUSU) as the Advertising & Sponsorship Coordinator. After a year, she was promoted to Marketing & Promotions Coordinator, where she was responsible for all PR and produced marketing plans for the organisation as a whole, as well as for product launches and key high profile events. She ran a series of Safe Drinking campaigns with Diageo and presented the results to representatives from the Home Office. Whilst working for BUSU, she was shortlisted for a national award 'Innovative Staff Member' by the Students' Union Evaluation Initiative.
Her next role was working for the heritage museum, Brunel's ss Great Britain, where she delivered their new website, their first TV advertising campaign, and a viral marketing campaign. She also wrote their access award application, which won silver with South West Tourism.
Sophina joined At-Bristol in August 2009, where she delivered their interactive website within three months. She then led the team in conducting a marketing review, repositioned and rebranded At-Bristol, and has produced and implemented new marketing plans and the organisation's first digital strategy.
Find out more about Sophina at www.twitter.com/sophina, or contact her direct.
Deputy Chair is Sarah Vining, Chartered Marketer
Sarah Vining, BA DipM DipDM MSc MCIM
Sarah is a self-employed marketing consultant with a broad portfolio. She has over 15 years of senior marketing management experience across the cultural sectors, specialising in visitor attractions, science centres and museums. She has had senior marketing roles at the National Waterfront Museum, VisitWales, and at Techniquest, where her MSc in Marketing thesis measured the effectiveness of Techniquest as a brand.
She will soon graduate with a Diploma in Digital Marketing which has given her a detailed insight into the application and opportunities brought about by online technologies and social media.
In the early 90s she founded the Southern Wales Attractions Partnership and now manages its campaign on a freelance basis. Several of her Clients work across the STEM sector has managed the British Interactive Group (BIG) since 2007 and tripled its membership numbers during that time.
Find out more about Sarah at www.sarahvining.co.uk, or contact her direct