Marketing Manager Group's Chair


Chair of the National Marketing Managers Group


Malika Andress

Head of Marketing at the National Space Centre

Malika Andress is the Head of Marketing at the National Space Centre. She has been at the Centre for 10 years, starting her mission as Communications Manager and launching herself into the role. Prior to her time at the National Space Centre, Malika worked in Marketing at the Haymarket Theatre, Leicester, including working as part of the small team who created the successful business plan, that secured the 61 million funding to build and launch Curve, the City's new arts venue. Previously working for five years in theatre, Malika helped manage and run an English speaking theatre company in Italy, a position that saw her both on stage and behind the desk, whilst travelling Europe with up to 200 staff and teachers.

When not at work, Malika is an avid sci-fi fan, with her own full sized Dalek and collection of original Star Wars art filling her home. She also enjoys cooking, worldwide travel and running gin history and appreciation workshops.


Previous Chairs of the National Marketing Managers Group:

Martin Williams
Sales & Marketing Director, The Eden Project

Martin Williams was born in Wales and read History at Bangor University. After writing a dissertation on the branding of services in the not-for-profit sector, he received an MA with Distinction in Marketing from Bristol Business School, and began his career in the electronics industry.

He then joined BCA bookclubs, part of Bertelsmann, where he ran the marketing for several book clubs. His work on literary club QPD won silver in the Best Use of Press category at the Royal Mail/DMA awards, and a nomination for The Observer's Robert Thompson as Best Advertising Cartoonist at the Cartoon Art Trust awards.

Martin joined LEGO Software as Global Product Manager, and handled the product development of such titles as LEGO Racers 2, and the company's first ever licensed game, LEGO Creator: Harry Potter, in collaboration with Warner Bros. Interactive Entertainment. He directed what was probably the first ever Harry Potter CGI animation. Indeed, the first image the world saw of Harry Potter in LEGO form was one commissioned by Martin!

Martin then ran UK partnerships for LEGO toys, and worked on collaborative projects with companies such as Odeon, Dairy Crest, Disney, Thomson Holidays, Walkers, Kimberly-Clark, Lucasfilm and Universal. He then became Brand Manager for core LEGO products for Northern Europe. He managed the relaunch of the LEGO motherbrand across his nine territories, a portfolio called Make & Create which included LEGO Technic.

After a brief spell at BT, Martin moved to LEGOLAND Windsor, part of Merlin Entertainments, the second largest leisure entertainment company in the world. In the five years he was there, he saw attendance grow dramatically. In his final season, as Sales & Marketing Director, LEGOLAND Windsor achieved the highest ever annual attendance of any LEGOLAND park in the world.

During his time at LEGOLAND, Martin developed partnerships with companies such as Coca-Cola, Tesco, Vue Cinemas, The Guardian, The Sun, Early Learning Centre and Apple. He developed sponsorship deals with organisations including Fiat, JCB, and Xbox. He recruited ex-Children's Laureate Michael Rosen and Cbeebies' Justin Fletcher to provide creative input into the park. He also introduced special events based on intellectual properties, such as Star Wars, Indiana Jones, Batman and Ben 10 'After Dark' and 'Fireworks' events.

Martin joined the Eden Project as Sales and Marketing Director in 2010. He and his wife and two sons now live near Truro. He draws a weekly webcomic about life in middle age, Quiet Desperation, has self-published Illumination, a children's adventure story based on Welsh mythology available on Amazon.com and iTunes, and blogs at www.wired.com/geekdad. He is a member of the CIM.

Find out more about Martin at www.twitter.com/MartinHWilliams, or contact him direct.


Deputy Chair:

Sophina Jagot
Head of Marketing, At-Bristol

Sophina Jagot, BSc (HONS) MCIM

Sophina joined At-Bristol in August 2009, where she has delivered their interactive website, repositioned and rebranded At-Bristol, and has produced and implemented new marketing plans and the organisation's first digital strategy. A CIM-qualified marketing professional, her previous roles include marketing and PR positions for Brunel's ss Great Britain, the University of Bath and Siemens Communications.

Whilst working at the University of Bath, she ran a series of Safe Drinking campaigns with Diageo, presenting the results to representatives from the Home Office, and was shortlisted for national award 'Innovative Staff Member' (Students' Union Evaluation Initiative). She studied Psychology at Manchester Metropolitan University, and is currently also the Marketing & PR Mentor for the Bath Soup Company, a social enterprise that supports homeless people in Bath.

In her spare time, she enjoys discovering geeky ways to use new technology, watching films and practicing Taekwondo and Salsa.

Find out more about Sophina at www.twitter.com/sophina, or contact her direct.


Former Chair and Deputy Chair for the Marketing Manager Group

Former Chairs and Deputy Chairs for the National Marketing Manager Group can be found here.