ASDC Members’ Forum: Marketing in 2023, what are your priorities?

This session is for marketing employees to come together for connection and collaboration, to discuss common themes for 2023, sharing challenges and to make time for last minute issues switching from Universal Analytics to Google Analytics 4 (GA4).

Part one (2 - 2.30pm)

Time for members to share priorities, challenges and opportunities

Part two (2.30 - 3pm)

What does a Head of Marketing need to know about Google Analytics 4?

A call to action session explaining the mechanics of switching between Universal Analytics to GA4 (before July 2023!), covering timescales, briefing your web developer and next steps.

Time for Q&A and discussion on what people would like to cover in a follow up session, and any burning issues.

Follow up session - in April/May (date tbc) there will be a focused GA4 session for members to come together again post-switchover. This will be a hands-on workshop style session with time to look at the data and new ways of working with GA4.

Our speakers for this session will be Paul Marden, CEO at Rubber Cheese and Olly Reed, Marketing Manager at Navigate.

All ASDC members are welcome to this event. A link to join the call will be sent out the day before the event, if you register last minute please email admin@sciencecentres.org.uk for the link.

Image credit Vincent van Zalinge, Unsplash (image chosen to stand out from the crowd, and who doesn't love giraffes?!)