Discussion Table: TikTok ‘n’ Reels - Tourism & Attractions
Biography
An award-winning strategist specialising in social media, Yasmin has developed and lead social media campaigns for the best part of a decade, back before Stories were a thing and TikTok was just a Ke$ha top hit. With clients spanning industries including FMCG, charity, government and pharmaceuticals, Yasmin is well-versed in analysing consumer behaviour across a wide range of consumer-states (and the platforms to match!) and is no stranger to adapting strategies to comply with various legislations and industry bodies. On TikTok, she spends most of her time seeking curly-haired animals and singing along to the Corn song.