Ri Instagram
Do you need to be more strategic with your organisation’s social media?
This series of mini workshops will help you and your team get your social media strategy sorted!
Run for ASDC members only, these social media strategy workshops will give you the opportunity to focus on your science centre or museum's digital strategies and social media planning. Each week our facilitator, Royal Institution Social Media Manager Steven Franklin, will be sharing his knowledge and expertise as he guides you through his secrets to social media success.
This will be a great opportunity to learn with colleagues from similar organisations across the science and discovery network, bouncing ideas around and sharing what works - and what doesn't.
About the workshops
Starting on Thursday 12th Sept, there will be 3 x 1hr workshops running for three consecutive weeks. Each workshop will be from 10.30-11.30am.
- Content is unique to science centres and museums (see outline for each week below)
- Sessions will be recorded and slides provided.
- We will be creating a shared working space with links, resources and examples of best practice.
- A working group will be created as part of the first session to support and guide people through the workshops, answering questions outside the workshop time and to build confidence within the group.
- Each week there will be tasks to complete and share to make best use of the time and support hands-on learning.
- Unlimited places per organisation.
Cost
The cost for this series of 3 x mini workshops is £120 per organisation (unlimited no. of people per organisation). To book places please email Vicky Hull and she will reply with an invoice.
Ri post for Valentines with a rose in each of the photos to highlight the thread and sentiment of the post 'We guarantee it’s a place where memories are made together ❤️'
Content
Week 1: Creating your strategy
- What’s the ‘flavour’ of your organisation?
- Guidance on planning content
- Looking at the macro and micro
Week 2: From content inspiration to execution
- Putting theory into practice
- Examining examples
- Reviewing your posts
Week 3: Analytics
- Looking at what works/doesn’t work and why
- Trends
- Next steps
Meet the speaker
Steven Franklin is a self-confessed social media addict, with 4 years’ experience of work in the cultural and charity sectors. To date, he has worked at Egham Museum, Bradford Museums and Art Galleries, The National Archives, and now The Royal Institution.
When he’s not making TiKToks or trying to write witty posts on X, you’ll find him thinking about how the latest evolutions in social could translate to the cultural and charity sectors.